Unlike the typical AA female zombie consumer who eagerly laps up anything at all that features Black-skinned faces—even when it’s something degrading—the Sojourners:
- Don’t watch reality TV, Tyler Perry movies, Lee Daniels’ movies, Steve Harvey-related media, Rev. TD Jakes-related media,
- Have no idea what folks are talking about at negro-slave-oriented gossip blogs.
- Have no idea what most negro slave celebrities are up to (because these are generally nonproductive people who aren’t doing anything worth knowing about).
- Have no idea who the latest (c)rappers are or what they’re doing.
The network's first programs were mostly sitcoms targeted at an ethnically black audience, though several series during the network's first five years were also targeted at families.
Even though four of the five shows that debuted in the netlet's first nine months – The Wayans Bros., Unhappily Ever After, The Parent 'Hood and Sister, Sister (the latter of which was picked up by the network after being cancelled by ABC) – were renewed beyond the first year, none of them made a significant impact. The WB expanded its programming on Sunday nights for the 1995–1996 season, but none of the new shows (including the Kirk Cameron vehicle Kirk and night-time soap opera Savannah) managed to garner much viewing interest.
Other notable UPN programs during the network's existence included The Sentinel, Moesha, Star Trek: Enterprise, WWE SmackDown, America's Next Top Model, Girlfriends, the Moesha spin-off The Parkers, Veronica Mars and Everybody Hates Chris. In the summer of 2005, UPN aired R U the Girl, in which R&B group TLC searched for a woman to join them on a new song. The network also produced some special programs, including 2001's Iron Chef USA. From 1996 to 2006, much of UPN's comedy programming for the remainder of the network's run (particularly those seen on the network's Monday evening lineup) was largely aimed at African-American audiences (with minor exceptions in shows such as Clueless, DiResta and Head Over Heels).