Reciprocity in social psychology refers to responding to a positive action with another positive action, rewarding kind actions. As a social construct, reciprocity means that in response to friendly actions, people are frequently much nicer and much more cooperative than predicted by the self-interest model; conversely, in response to hostile actions they are frequently much more nasty and even brutal.
NOT throwing on your Superwoman cape in support of Lupita Nyong’o and then HOPING that she’ll throw you some crumbs of appreciation.
ADDENDUM. I've been having an email conversation with a dear friend who made it even more plain. She just said:
You were actually very kind.And there it is.
Here is the even rougher way....
Stupid is as stupid does, Ole Lupita ain' thinkin about none of y'all! All that money SHE is going to earn is money that will NEVER make it back into YOUR pockets. Even small children aren't that stupid, they never willingly give up anything but not y'all. Too bad, so sad!